Emmvee Solar to target emerging customer segments with new range of solar water heaters

Emmvee Solar, India’s leading manufacturer of solar water heaters and a joint venture with Solarcap Denmark, is to launch a new range of its popular Solarizer brand, specifically targeted at a number of key emerging customer segments.


The Bangalore-based company has identified customers seeking hard water and high-pressure solutions as high growth segments in the coming years. “With the majority of new homes relying on bore-well water, hard water and its corrosive effects are becoming a major concern for customers when choosing water heaters”, says Emmvee founder and Managing Director Mr DV Manjunatha. “At the same time more and more new home owners are upgrading their bathrooms to the latest hi-tech fittings which require high pressure to fully realise their benefits.”

On the back of these insights Emmvee Solar has decided to launch a new range of its successful Solarizer brand. According to Mr Manjunatha “Our new range will have two new flagship products to meet these emerging customer needs. Our Solarizer Ultra system will combine the benefits of Emmvee’s unique glass enamelled tank technology with a heat exchanger system to provide the only truly long-life solution for consumers in hard water areas”. Glass enamelling gives a corrosion free finish to steel to prevent rust and the build-up of bacteria. It has become the standard in markets like Europe but to-date only Emmvee is offering this technology in India. A heat exchanger is an indirect method of heating which circulates a specially formulated fluid rather than water, avoiding the risk of blockages.

Mr Manjunatha adds, “Our new Solarizer Spring product will meet the needs of customers looking for a high pressure system that meets the highest quality and safety standards”

Emmvee’s new Solarizer range will also feature an all-new solar collector that brings two new technologies to the Indian market. Firstly, it incorporates a high selective full plate absorber, produced using a state-of-the-art laser welding process to give a surface that absorbs solar radiation more efficiently. Secondly, it uses the latest solar glass that boasts higher transmission for improved water heating -even in cloudy conditions. 

According to Mr Manjunatha, Emmvee has always been ahead of the curve in bringing such innovations to the Indian market. “We consistently meet the highest global quality standards to satisfy our customers in countries like Germany. This requires investment in world class manufacturing facilities and research and development”

A year after celebrating their 20th anniversary, Emmvee is still at the forefront of advances in the Indian solar industry it pioneered all those years ago. When asked how it has maintained this position Mr. Manjunatha replied “We believe that customers will always value Emmvee’s combination of a trusted brand and the latest technological innovations”

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